Here is an infograph on the "Ten Elements of an Effective Online Marketing Strategy"
What Does Transparency Look Like?
What does transparency in a business relationship look like? Why is it important? The world of Search Engine Optimization (SEO) and online marketing has often been associated with "smoke and mirrors." I often share the analogy of a scene from the original "Wizard of Oz" with my clients. You know...
What is the Difference Between a Content Strategy and Content Marketing?
Those in the SEO industry and most firms with a website understand the importance of well constructed and optimized content for any online marketing strategy (“Content is King”). The effective management of content has become even more important in the past 18 months. Any law firm or business who desires...
HTTPS is a Ranking Signal for Google – What Does an Attorney Need to Know?
Google has confirmed that HTTPS (Hypertext Transfer Protocol Secure) has become a significant ranking signal within the Google search algorithm. Ok, enough of this techie stuff already - what is HTTPS and why should an attorney or law firm care? Quite simply, it makes your website more secure and safer for...
Google Ends Authorship – It’s Over
Why Google Has Decided To Pull the Plug on Authorship Altogether Yesterday (August 28, 2014) Google's John Mueller announced in his Google + posting that Google was removing all rel:author from it's tracking data, and authorship content will no longer be displayed in search results. Authorship, as a concept, was...
How Google Indexes Twitter
A major study released this month by Stone Temple Consulting provides excellent insight into Twitter from the perspective of Google and marketing as a solo attorney or law practice. The net result of the study is this: if you have less than 10,000 followers the likelihood that any activity on...
Why Do Lawyers and Law Firms Need to Blog?
Blogs are a critical component of any successful online strategy. Why? What do blogs really accomplish and why should all attorneys have a blogging strategy? Let's go back to the starting point for a moment: What is your primary goal for any online activity? I would hope that it is...
How the “Pages” Report in Analytics Can Help Your Strategy
Most of today's analytics programs such as "Google Analytics" have a "pages" report that shows the amount of unique visitors to each page of your site. In most cases, the analytics should be able to show how each page fits into the paths that visitors have taken through the site,...
Search Engines See Dramatic Drop in Their Own Visitors Since Dec 2013
In a fascinating report published this week by Sharaholic, visitor traffic to the major 5 search engines - Google, Yahoo!, Bing, Ask and AOL has dropped more than 30% since December of 2013. The report provides valuable insight for all of us, not only into the behaviors associated with the...
Expanding Your Influence on “Branded” Searches to Lock In Referrals
In a previous message we were discussing the fact that referrals are one of the best sources of new business for attorneys. We discussed the old and new models of the referral process, and concluded with the first step a potential referral takes toward your practice: a "Branded" search. A...