Here is an infograph on the “Ten Elements of an Effective Online Marketing Strategy”
What is the Difference Between a Content Strategy and Content Marketing?
Those in the SEO industry and most firms with a website understand the importance of well constructed and optimized content for any online marketing strategy (“Content is King”). The effective management of content has become even more important in the past 18 months. Any law firm or business who desires to attract clients from the internet or any other medium …
Google Ends Authorship – It’s Over
Why Google Has Decided To Pull the Plug on Authorship Altogether Yesterday (August 28, 2014) Google’s John Mueller announced in his Google + posting that Google was removing all rel:author from it’s tracking data, and authorship content will no longer be displayed in search results. Authorship, as a concept, was to provide a mechanism to tie web content with an …
Google’s Recent Panda 4.0 Update (May ’14) Tightens the Value of Content
Google has recently released “Panda 4.0”, a major update to the algorithm that continues to refine how Google values content, and how information should be positioned for the future. While many Panda releases have been relatively minor “refreshes” that affect a small sample of search results, Panda 4.0 appears to be a substantial update. Google estimates that Panda 4.0 will …