transparency integrity honesty

What Does Transparency Look Like?

What does transparency in a business relationship look like?  Why is it important?  The world of Search Engine Optimization (SEO) and online marketing has often been associated with “smoke and mirrors.”  I often share the analogy of a scene from the original “Wizard of Oz” with my clients.  You know the one – where the curtain is pulled back and …

NeilWhat Does Transparency Look Like?
why should lawyers law firms blog

Why Do Lawyers and Law Firms Need to Blog?

Blogs are a critical component of any successful online strategy.  Why?  What do blogs really accomplish and why should all attorneys have a blogging strategy?  Let’s go back to the starting point for a moment: What is your primary goal for any online activity?  I would hope that it is to lock in referrals and generate new paying clients.  To …

NeilWhy Do Lawyers and Law Firms Need to Blog?