Here is an infograph on the "Ten Elements of an Effective Online Marketing Strategy"
What Does Transparency Look Like?
What does transparency in a business relationship look like? Why is it important? The world of Search Engine Optimization (SEO) and online marketing has often been associated with "smoke and mirrors." I often share the analogy of a scene from the original "Wizard of Oz" with my clients. You know...
Search Engines See Dramatic Drop in Their Own Visitors Since Dec 2013
In a fascinating report published this week by Sharaholic, visitor traffic to the major 5 search engines - Google, Yahoo!, Bing, Ask and AOL has dropped more than 30% since December of 2013. The report provides valuable insight for all of us, not only into the behaviors associated with the...
Referrals Are Usually an Attorney’s Best Source of New Business
The first question I’ve consistently asked the thousands of attorneys I’ve met over the past 10 years is “What is your best source of new business?” Twice, I’ve heard something other than “referrals”. Even in this day and age, referrals remain a primary source of new business. The conclusion that...
Google’s Recent Panda 4.0 Update (May ’14) Tightens the Value of Content
Google has recently released "Panda 4.0", a major update to the algorithm that continues to refine how Google values content, and how information should be positioned for the future. While many Panda releases have been relatively minor "refreshes" that affect a small sample of search results, Panda 4.0 appears to...
Stand Out From Your Online Competition
The online space is a competitive place and it is important to stand out from your competitors. What are some of the ways you can accomplish this? A simple choice is color. Have you ever noticed that the vast majority of legal websites are blue? We can discuss the nuances...