Video

Would you like to see a video we produced that has literally made our client millions of dollars?

That’s a true, documentable fact.  The other fact – you need to be an attorney or law firm, and you have to reach out to us personally to request to see it. If you would like to view the single video that has made our client millions call (760) 579-1635 and ask for Neil, or send us an e-mail request. Yes, it’s a hook.  But it is a genuinely good hook, isn’t it?

Video tells a story. It can allow a former client to share the value you bring to the equation. It can provide an introduction to you personally, as well as your services.

The case for video on an attorney or law firm website is considered to be “settled law-yer marketing.”  It used to be too expensive for many to consider.  It used to seem intimidating, formal. Today, video is an accessible, affordable and valuable marketing tool.

Video is simply that: another tool.  It’s another pathway into the awareness of a potential customer.  Video provides value to customers of every age group and demographic, and is accessible through your firm’s website, your social media channels and in multiple locations across the web.

69% of your competitors are not in this competitive space according to the American Bar Association (ABA)!
75% of firms with under 100 attorneys do not have video on their site (ABA)
78% of Americans watch an online video each and every week; 55% view online video every day!

Fact: 20% of all online video viewers leave within 10 seconds.
(Pro-tip: We focus the first 10 seconds on a hook, often combining music, imagery and/or a thought provoking question or tease.)

Every video has a purpose, and they should be tailored to accomplish that purpose.  High quality video is relatively inexpensive and  provides additional valuable content to your website as well as off-site marketing channels.  Video converts like no other tool.  Why?

I can tell you the first experience I had with video on an attorney’s website.  I was at a national forum more than 15 years ago, and the speaker had an attorney’s video queued up and ready to go on the jumbotron in front of the audience. As I looked up I had an immediate internal, astonishing yet human reaction to the face of the divorce attorney frozen on the screen: “I don’t like this guy.”

I have more than 25 years of experience helping lawyers and law firms exclusively, and I pay attention to these types of internal responses. I thought “If I’m online, looking at his image I’m going to move on.” It’s that simple.

However, as soon as the video started everything changed.  His face softened and the tone of his voice was calm, yet engaging.  Informative. 25 seconds later I had moved from “I don’t like this guy,” to “I wish I had hired THAT guy to manage my own divorce.” When the video ended I sat back and simply noted my own journey.  I went from what we call today “swipe left” to “hire him” in 25 seconds.

Video is powerful.  You should implement it throughout your online legal marketing strategy.

What is the process of shooting a successful video?

Video used to be a matter of expensive equipment, expert lighting and absolute silence in the surrounding environment.  Today, video is about capturing a moment as it really is, and most of our smart phones are able to capture the moment in an exceptional manner.  There are times we have build a setting, professionally record sound, deploy the green screen and manipulate the lighting or (rarely) hire an outside video partner. In most cases in the legal marketing environment, it’s about establishing a space where our client (or their client) feels relaxed and comfortable, then guiding a natural conversation through a question/response format.  Video is most often styled to fit your style, as if the client were sitting across from you asking questions and listening to your answers.

Our favorite video subject is the experience of a client, and you might be surprised how happy they are to help with a testimonial video.  Here is an example of our work with a personal injury client who was shocked and devastated by the transmission of an STD from a very substantial partner. The video is over 8 minutes long, but the first minute should leave an impression:

[Pro tip: Music is a powerful ally when telling a powerful story.]

Shoot in a Client’s Home, Your Office or a Professional Environment

Client referral shoot from the client’s home:

Client recommendation shot in a studio setting:

Video Can be 10 Seconds Short or 30 Minutes Long

How can we help you to separate you and the firm from your competition?  What do you believe makes you personally, or your firm unique?  What is the question your clients ask most often? What is the best “thank you” note you’ve ever received, and what did it have to say?

[Pro Tip: A Video of Thank You Cards is a Powerful Statement]

The first 10 seconds are crucial. Set a good hook.  Then follow it with substance and quality. Videos move a suspect to a prospect, and a prospect to a client. In short, Videos make it rain!

Videos provide high SEO value, as well as original content for your site, blog and external marketing channels. Each video should result in the following e-content:

• a video embedded within your site
• a complete transcript of the video audio (site content page)
• a blog post
• social media content
• additional inbound links to your domain from various video hosting sites

Looking for Experienced Video Partners for Lawyers and Law Firms?

Looking to add video to your legal marketing strategy?  Shift your new client targeting into into a higher gear and contact the experienced attorney video producers and creators at Rain Marketing + Consulting.  We’ll provide actual client examples of our attorney’s podcasts and share the insights we’ve gained over the past several years of podcasting.  Examine for yourself how a podcast integrates into our client’s websites, while working to effectively support our client’s offsite internet strategy.

Video work is a stand alone product.  We quote a firm fixed price with measurable deliverables including the timeframe. We can provide a professional yet inexpensive shoot at your location or write and manage a comprehensive video production through an efficient outside studio. Contact proven video partners for attorneys, or call 760-579-1635 today to discuss your goals and how we can help to make it rain for your practice and increase the quantity and quality of your cases.

“No Rain, No Gain!”