Why Google Has Decided To Pull the Plug on Authorship Altogether Yesterday (August 28, 2014) Google’s John Mueller announced in his Google + posting that Google was removing all rel:author from it’s tracking data, and authorship content will no longer be displayed in search results. Authorship, as a concept, was to provide a mechanism to tie web content with an …
How Google Indexes Twitter
A major study released this month by Stone Temple Consulting provides excellent insight into Twitter from the perspective of Google and marketing as a solo attorney or law practice. The net result of the study is this: if you have less than 10,000 followers the likelihood that any activity on Twitter will be noticed, much less indexed by Google is …
Search Engines See Dramatic Drop in Their Own Visitors Since Dec 2013
In a fascinating report published this week by Sharaholic, visitor traffic to the major 5 search engines – Google, Yahoo!, Bing, Ask and AOL has dropped more than 30% since December of 2013. The report provides valuable insight for all of us, not only into the behaviors associated with the big 5, but in their market share and the quality …
Google’s Recent Panda 4.0 Update (May ’14) Tightens the Value of Content
Google has recently released “Panda 4.0”, a major update to the algorithm that continues to refine how Google values content, and how information should be positioned for the future. While many Panda releases have been relatively minor “refreshes” that affect a small sample of search results, Panda 4.0 appears to be a substantial update. Google estimates that Panda 4.0 will …